FT bypasses Apples iTunes
Web based app allows publisher to deal direct with it’s readers
The Financial Times has launched an HTML5 Web app that enables readers to access content across tablets and smartphones. The browser based app will bypass Apple’s iTunes store and Google’s android market. In distributing the app in this way the The Financial Times will avoid the 30 percent cut of in-app subscriptions that Apple currently charges for its iOS publications.
It will also overcome the problem of Apple’s reluctance to share valuable customer data on the identity and behaviour of users.
The browser app will allow users to access content when offline and to receive automatic updates without the need to download new versions of the app. Initially optimised for the iPad and iPhone, the app will also be adapted for Android-based devices and the BlackBerry PlayBook.
To access the Financial Times new web application on your iPad or iPhone, just head to http://apps.ft.com
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