Goffs / DBS

The Goffs team have found the management of their re-developed website to take considerably less time since KCO developed their bespoke CMS.

Goffs Website and iPhone App

The Client

The Goffs/DBS Group offers a program of 22 sales, in Britain and Ireland, cataloguing over 10,000 horses each year and covering every sector of the bloodstock market with auctions conducted by a consistent team of world-class auctioneers and horsemen with unrivalled experience.

The Goal

To provide a high quality, interactive website which would allow the customers of Goffs / DBS to efficiently navigate a wide range of information from past winners,  upcoming sales and catalogues to live video feeds and hotel recommendations. It was crucial that the team at Goffs / DBS be able to efficiently manage the website without in-depth technical knowledge.

Goffs / DBS where eager to supplement their online presence in the mobile arena via the development of a mobile website and iPhone app.

The Solution

Goffs iPhoneWe teamed up with leading design agency Dynamo and together with Goffs / DBS began producing wireframes of the soon to be developed website. These wireframes where developed based on both client requirements and a review of competitor websites both domestically and internationally.

With the design guidelines in place our designers began work on transforming these into browser compliant HTML / CSS templates.

From there our programmers adapted these static templates into dynamic database driven web pages. Once each section of the website was approved we provided the appropriate content management functionality via a bespoke content management system.

With the new website launched our attention turned to developing the mobile website and iPhone app which we did by analysing the content of the website and agreeing with the client which elements would be utilised by customers in a mobile context. For example people tend not to fill out forms or read lengthy documents on their mobile but they do look for contact details, latest news and in the case of Goffs / DBS the latest results from sales.

With content selected our team then provided the appropriate user interface design to allow for attractive display and efficient navigation on mobile devices.

The Result

The new website has been well received by customers of Goffs / DBS and now offers an effective platform for both client communication and future development. The Goffs / DBS team have also found the management of the re-developed website to take considerably less time.

The iPhone app has also proved popular for international customers with downloads from as far afield as the United States, Canada, Hong Kong & Singapore.


  • HTML / CSS Design
  • Feature Packed
  • Bespoke Content Management
  • eCommerce
  • Newsletters
  • Mobile Website
  • iPhone App


The iPhone app can be accessed by clicking the link below:

The mobile website can be found at www.goffs.com/mobile

A selection of iPhone apps we recently developed:

Bored iPhone AppUnislim iPhone AppGoffs iPhone AppInvesco iPhone AppGutsy iPhone AppEasyfood iPhone AppIrish Life iPhone AppDBS iPhone App



If you would like any more information please feel free to contact us at info@kco.ie or call 01 6716650

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